Gen AI in Premiere Pro - 2024

"The Premiere Pro team has been deeply engaged with the professional video community over the past year to understand how generative AI can solve real problems in their work."

"Generative Extend

Need a few more frames? No problem. The Generative Extend tool can be used to make shots a little bit longer by generating entirely new frames at the beginning or end of a clip. Use the extra media to fine tune edits, hold on a shot for an extra beat, or add a few frames to cover a transition. Just click and drag for the perfect edit.

Object Addition and Object Removal

New AI-based smart masking and tracking tools make it easier and faster than ever to select moving objects over time. Combined with the Object Addition and Object Removal tools, editors can now replace moving objects in a shot, remove unwanted items like boom mics or stray coffee cups, or quickly add set dressings such as a painting or a photorealistic flower vase on a desk.

Generative B-Roll

Spend less time hunting for b-roll shots in stock footage and use simple text prompts to generate video clips that are just right for your story. Now you can create a shot that illustrates a difficult-to-shoot or fantastical concept, generate b-roll that’s hard to source, or craft placeholders to assist with planning and pacing."

Responsibility: UX, UI, Rapid Exploration, Design Vision, Discovery, High level production

Credits: Premiere Pro Design Team, Brand Team, Marketing Team, and more

Featured: Forbes, The Verge, ZDNET, Yahoo News, IndieWire